Every year, Premier’s Breakthroughs Conference and Exhibition brings together over 4,200 healthcare leaders and innovators to forge a path toward a more connected, efficient, and high-quality healthcare system. The 2019 event, held June 18-21 in vibrant Nashville, was no exception—offering a dynamic mix of networking, innovation, and inspiration. From renowned speakers like Mel Robbins, Carolina Panthers Tight End Greg Olsen, and Chris Christie to thought-provoking sessions, the event was designed to ignite collaboration across the care continuum.

For this project, I was deeply immersed in design and production, crafting a seamless and impactful experience for attendees. Collaborating with an exceptional team, my work spanned multiple facets of event design:

Experiential Design:
We brought the conference theme to life, ensuring every touchpoint—from entry to exit—immersed attendees
in a cohesive, engaging narrative.

Keynote & Presentation Design:
Delivered polished visuals and presentations for the CEO and President, elevating their messages for maximum impact.

Conference Guides & Signage:
Developed clear, intuitive guides, maps, and signage to help attendees navigate the event with ease.

This project combined strategic thinking, creative problem-solving, and meticulous attention to detail to create a memorable experience for healthcare leaders shaping the future of their industry. It was an opportunity to design not just materials but meaningful moments that inspired innovation and collaboration.

Credits:

Art Direction and Design:
James Windham, Doc Reed, Kay Mahon, Wes Walen

Video and Photography:
Ron Randle and Tyler Lacross

Brand Experience & Creative Direction:
Mandy Toothaker

Events Director:
Jonathan Bostic

YouTube Playlist:

https://youtube.com/playlist?list=PLO9xdfBQCSgYTCynqt2c47wh9Q8RKETa3&si=QdYUi2pCCseLQJCP