Punk raised.
Self-made.
Lifelong creative.

hi, i’m james. I’m a creative director and brand strategist shaping stories through design, motion, and sound. I create work that connects emotionally, looks intentional, and leaves a lasting impression; from brand identity and campaigns to cinematic storytelling, video direction, and live experiences.

Brand strategy & Positioning

Who Cares, and Why

Brands die when they try to be everything to everyone. Strategy is about finding the sharp edge, the truth that cuts through the noise, and building everything around it.

I run fast, focused strategy sprints that strip away the corporate fluff and get to the core: who you are, why you matter, and how you stand apart. From positioning and audience clarity to messaging frameworks and brand architecture, the goal isn’t decks and jargon—it’s a point of view strong enough to rally your team and unforgettable enough to stick with your audience.

creative direction & campaigns

Big Ideas that Don’t Play it Safe

Creative direction is where strategy stops being theoretical and starts being loud. I develop ideas that don’t just look good; they feel good, they stick, and they move people.

Campaigns, content systems, and visual worlds that keep your brand consistent while refusing to play it safe. Whether it’s a 360 launch or a single killer execution, I push concepts until they’re distinct, then shape them through art direction, storytelling, and production. I can step in as a fractional CD to lead your team, or build campaigns end-to-end that make your brand unignorable.