I HATE PORTFOLIOS.

I'd love to tell you this site is down for maintenance. It's not.

I'm just tired of portfolios.

I'm tired of guessing what complete strangers want to see. Tired of trying to condense years of experience, ideas, and accomplishments into a handful of carefully curated case studies.

Whatever happened to having a conversation? Shaking hands? A three-martini lunch? Getting the job because you know your shit and you're a good hang?

We live in a time when just about anything can be made. The tools are everywhere. The ideas, the taste, the experience, and the people behind them matter more than ever.

And those things are pretty damn hard to communicate through a website.

Here's the thing.

I can do a shit ton of stuff.

I started my creative career as a production designer in a print shop and worked my way up to creative director at a global technology company.

Along the way, I've developed campaigns, built brands, written copy, directed creative, and led teams.

I've also signed a record deal, toured the country, played major festivals, worked with world-renowned producers, and racked up more than 40 million streams as an artist and producer. That's not counting record sales.

I've composed music for film and video. Supervised music for projects. Shot and edited my own content. Built a personal brand. Learned how to reach an audience and keep their attention.

I've been the guy coming up with the idea, the guy directing the people making it, and the guy sitting at a computer at 2 a.m. figuring out how to make the damn thing himself.

Sometimes all three.

I'm not saying I'm the best in the world at everything. I'm saying I know how to make things happen.

I understand ideas. I understand execution. I understand how creative decisions affect the finished product because I've spent years on both sides of the process.

And what I apparently haven't figured out is how to communicate all of that through a few thumbnails to people I've never met.

Which brings me back to why I hate portfolios.

I'd rather have a conversation. Tell you what I've done, what I've learned, what I've screwed up, and what I'd do differently.

But since we're both here...

Here's some work I think is cool.

If you like it, we should probably talk.

— JW