MT COMPLETE CAMPAIGN AND PRODUCT LAUNCH

One song. Four genres with matching arrangements, chord progressions, and keys. Mix and match parts to create a unique sound every week, incorporating elements from gospel, orchestral, and acoustic arrangements. Create mixes unique to you and your context for any scenario you can dream up.

As Creative Director and Art Director, I led the end-to-end creative vision for one of the most ambitious product launches in our company’s history—a platform redefining how we approach [describe what the product changes, e.g., worship tech, digital music delivery, or whatever fits]. This launch wasn’t just about a new feature—it was about shifting expectations and experience.

Credits:
Creative and Art Direction: James Windham
Concept: James Windham, Jesse Schaffer, Mitch Obach
Videography: Mitch Obach and Merit Productions
Email Marketing: Wayne Yaun
Web: Jonathan Puckett
UI/UX: Marc Bonaaso