Playback Remote

This was a huge team effort for a product-defining feature we added to our products. I was responsible for the creative art direction, look and feel, and visual storytelling for the Playback Remote Campaign.

The thought process around this was to contrast extra-wide shots with close-up shots to convey a feeling of scale and distance. This product feature allows users to run the product from anywhere in the room.

Credits:
Art Direction: James Windham
Concept: James Windham, Jesse Schaffer, Mitch Obach
Videography: Mitch Obach and Merit Productions
Photography: Joshua Taliaferro
Email Marketing: Wayne Yaun
Leadership: Kristian Ponsford
VO - Baylee Lang
Music Supervision - Jesse Schaffer
Music - Phil Whickham - “The Battle Belongs”