Writing, direction, filming, and original music — James Windham.
Concept / Spec Work
The most devoted New Balance fans don't stay loyal to one shoe, they show it through range.
The spot opens on “They say if you want loyalty, get a dog. Good thing I have that dog in me,” then follows one guy's stride through Boston, New York, Los Angeles, and Chicago, ground-level, with the shoe changing model on every step. It closes on “Sometimes more is more.”
I wrote it, directed it, and shot the 15 seconds on my phone to show the proof of concept and idea. Also did the music! Hey oh!
