MT conference 2025
Featuring: MultiTracks.com Inaugural MT Conference 2025
Role: Creative Team Lead - Creative Direction, Art Direction, Branding
From zero to 700 attendees. Built the entire conference brand from scratch; identity, stage design, signage, and every touchpoint in between.
The Challenge
MultiTracks.com had never done a live conference. Starting from zero, no playbook, no precedent, no template, the team needed to build a branded event experience from the ground up that could hold its own against conferences with years of infrastructure behind them.
The Truth
A conference is more than logistics. Every touchpoint, signage, stage design, print, digital, and environment is a brand statement. For a company built on helping musicians perform at their best, the experience itself had to perform.
The Work
Built the entire conference brand from scratch. Identity, environmental design, stage graphics, signage, print collateral, and digital assets, all developed to create a cohesive, memorable experience for over 700 attendees. Every detail was considered. Nothing was generic.
The Results
Over 700 attendees. One of the smoothest first-run conferences the team had ever executed. The brand held up across every touchpoint and set the standard for how MultiTracks shows up in person.
Credits:
Creative Direction & Art Direction – James Windham
Stage Design – James Windham
Environmental Design – James Windham
Producer - Jesse Schaefer
Videography – Mitch Obach
Photography – David Le
Leadership – Kristian Ponsford
TEAM WEEK 2026
@ MultiTracks.com
We pull out all of the stops for our annual team week. We bring in all of our employees from all over the world and we all experience a week together with a focus on culture building and alignment. Creative is tasked with coming up with a theme and a look and feel for the event. We do everything from the branding, to printing 100+ page books, to banners and merch. It’s a rad time.
Credits:
Creative Direction, Art Direction, Branding: James Windham
Videography: Mitch Obach
Digital and Print Design: Mary Reyes, Jonathan Puckett, Marc Bonasso
The Great Blue Heron:
inspired by vodka distilleries based in
Charleston, South Carolina.
hyper Muse Studios:
a multifaceted creative and music studio colliding the worlds of audio and visual.
Create an otherworldly brand identity and logo for Hyper Muse that captures the feeling of the cosmos. The mark should blend the H and M into a design that feels alien, ethereal, and unmistakably inspired, as if it comes from somewhere beyond.
The Muse is not of this world. It is elusive, enigmatic, and powerful. You cannot trace its origin, but when it arrives, you know. It stirs creativity, ignites imagination, and lingers like a memory from a dream.
This project is about more than just a logo. It is about creating a symbol that resonates like a signal from the stars. A mark that embodies the infinite potential of the unknown while grounding it in something unforgettable.
The tone and voice echo the reflections of a captain’s log, charting a course through the vast expanse of space. It carries the spirit of a wandering voyage, filled with curiosity, discovery, and the pull of the unknown.
