01
PLAYBACK REMOTE
PRODUCT LAUNCH
MultiTracks.com
Creative Team Lead
Art Direction · Branding
A product launch built around freedom of movement and total control.
01 / THE CHALLENGE
Control without staying in one place.
Playback gave musicians precise control during live performance, but operating it required staying close to the player. Remote control changed that. The launch needed to make the new capability clear and show what it opened up for musicians.
02 / THE IDEA
Freedom of movement. Total control.
Pair wide views of the performance space with close, tactile moments to show the distance a musician could move while staying connected to Playback.
MY CONTRIBUTION
I led the campaign’s creative development, shaping its visual identity and narrative. The work brought together cinematic video, photography, voiceover, and music across email, web, and video.
PLAYBACK REMOTE / CAMPAIGN PHOTOGRAPHY
Photography by Joshua Taliaferro
- Art Direction
- JAMES WINDHAM
- Concept
- JAMES WINDHAM, JESSE SCHAFFER, MITCH OBACH
- Videography
- MITCH OBACH, MERIT PRODUCTIONS
- Photography
- JOSHUA TALIAFERRO
- Email Marketing
- WAYNE YAUN
- Leadership
- KRISTIAN PONSFORD
- Voiceover
- BAYLEE LANG
- Music Supervision
- JESSE SCHAFFER
- Music
- PHIL WICKHAM — “THE BATTLE BELONGS”
03 / THE RESULT
One story across the launch.
A coordinated product launch with a consistent visual story across email, web, and video, designed to remain useful beyond the initial announcement.