COPY & ART DIRECTION

Selected Concepts

Concept · Copy · Art Direction
James Windham

Selected concepts where insight, copy, and art direction work together.

Strong Legs concept advertisement with a rodeo photograph

01 / STRONG LEGS

Concept / Spec Work
Concept · Copy · Art Direction — James Windham

A rodeo image makes physical strength the message.

Dirt Dog fragrance concept: Don’t be afraid to get dirty

02 / DIRT DOG

Concept / Spec Work
Concept · Copy · Art Direction — James Windham

A clean scent with a dirty attitude. The line “Don’t be afraid to get dirty” sets the tone.

Dirt Dog Scaredy Cat concept advertisement
A Boy and His Toys: blue dinosaur toy concept advertisement A Boy and His Toys: red dinosaur toy concept advertisement A Boy and His Toys: green dinosaur toy concept advertisement

03 / A BOY AND HIS TOYS

Concept / Spec Work
Concept · Copy · Art Direction — James Windham

Seen from an adult’s perspective, a toy left underfoot becomes a threat. The dinosaur headlines play up that familiar hazard.

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Craft & Collateral