MT Complete
Product Launch
One song. Four genres with matching arrangements, chord progressions, and keys. Mix and match parts to create a unique sound every week, incorporating elements from gospel, orchestral, and acoustic arrangements. Create mixes unique to you and your context for any scenario you can dream up.
As Creative Director and Art Director, I led the end-to-end creative vision for one of the most ambitious product launches in our company’s history—a platform redefining how we approach [describe what the product changes, e.g., worship tech, digital music delivery, or whatever fits]. This launch wasn’t just about a new feature—it was about shifting expectations and experience.
Credits:
Creative and Art Direction: James Windham
Concept: James Windham, Jesse Schaffer, Mitch Obach
Videography: Mitch Obach and Merit Productions
Email Marketing: Wayne Yaun
Web: Jonathan Puckett
UI/UX: Marc Bonaaso
I owned the creative from concept through execution across every channel:
Live Event: Designed immersive stage visuals and event branding that set the tone for the product reveal.
Video & Motion: Directed product trailers, feature explainers, and launch visuals to drive clarity and excitement.
Marketing Ecosystem: Led creative across emails, paid media, social, landing pages, and internal comms.
Brand Narrative: Crafted a unified visual and messaging system that scaled across platforms and audiences.
The launch not only elevated the brand but continues to show strong performance across engagement, adoption, and awareness, proving that design-driven storytelling drives results.