I shot a 0:15 New Balance ad on my phone.

The idea is about brand loyalty and brand enthusiasts.

The copy reads
“They say if you want loyalty, get a dog.
Good thing I have that “dog” in me.”

Then we cut to a man walking in an urban setting.
Boston (New Balance specific)
New York City
Los Angeles
Chicago

The shot is a ground-level, close-up showing of the side profile of the man’s foot. We see from about his ankle or calf down and every time he takes a step, the shoe changes to a different model and silhouette.

End the video with brand copy.
”Sometimes more is more.”

New Balance logo

end.

Credits:
Creative Direction and Concept: James Windham
Copywriting: James Windham
Video Production: James Windham
Music Supervision: James Windham

The shot is a ground-level, close-up showing of the side profile of the man’s foot. We see from about his ankle or calf down and every time he takes a step, the shoe changes to a different model and silhouette.

End the video with brand copy.
”Sometimes more is more.”

New Balance logo

end.

Credits:
Creative Direction and Concept: James Windham
Copywriting: James Windham
Video Production: James Windham
Music Supervision: James Windham